PERU takes part in Fruit Attraction for the fifth time
Peru, through the Commercial Office of the Embassy of Peru in Spain (OCEX) - belonging to the external network of the Ministry of Foreign Trade and Tourism of Peru (MINCETUR), with the support of PROMPERU and the main private guilds of the sector (ADEX, AGAP - Association of Agrarian Producers Guilds of Peru and the Lima Chamber of Commerce), will participate for the 5th consecutive time in the 9th edition of FRUIT ATTRACTION 2017, one of the most important in the horticultural sector of Europe, and considered the main platform of access to the EU for Peruvian medium and small companies, which began in the export business to Europe, the main market for the agricultural sector of Peru in the world. It will have stand showing exportable products measuring 80 m2 in Hall 10 Stand 10E06).
It will display the main fresh Peruvian horticultural products that have become established in the European and world market, such as asparagus, avocados (Hass), grapes, mangoes, blueberries, pomegranates, mandarins, strawberries and pulses, white onion and oregano, among others. Preserved fine vegetables such as artichokes and piquillo peppers will also be shown at the fair. In the organics segment, bananas are particularly important, since Peru is the world"s largest organic banana producer, in addition to cocoa and derivatives, specialty coffees, quinoa and other Andean grains.
Other products with great potential in the EU, according to the AGAP - Association of Agrarian Guilds of Peru) - to date, are: new varieties of seedless grape, easy-to-peel mandarins, different berries (raspberries, mulberries, cherries, aguaymanto, passion fruit, courgette, other varieties of capsicum, corn (different varieties) and certain ethic foods considered superfoods.
In fact, a novelty with respect to previous participations in the world launch of the Peruvian superfood umbrella, whose main mission is to spread the world throughout Spain and the EU of the quality, variety and benefits in terms of nutrition and health of Peruvian foods.
In terms of business, superfoods have been becoming increasingly popular among the world"s consumers. Between 2001 and 2015, launches of new foods and beverages based on superfoods grew non-stop.
Peru has several reasons that make it a global superfood production leader: it has great biodiversity, export capacity and an infrastructure that enables excellent traceability. Other factors favouring it are gastronomy, increasingly recognised at European level, and a reputation as a very interesting investment hub, given its strategic, central geographical location in the South American region of the Pacific, alongside the main food important markets of Asia.
It is noteworthy that Peru, thanks to its ability to produce in the counter-season, has become one of the world"s leading fresh food exporters. Peruvian exports in the agricultural-agroindustrial sector grew at an average annual rate of 16% between 200-2016. Seventeen sector products (the majority of which will be on exhibit at the trade fair) account for 71% of agricultural exports.
In recent years, it has diversified and increased exports to Spain and to the world, adding new products, that were not exported at all as recently as 2000: fresh blueberries (an increase of 525% in the 2016/2015 period), quinoa up 249% (2016/2015), cocoa beans up 530% (2016/2015) and fresh avocados up 54% (2016/2015).
Among the objectives of its participation in the show is to strengthen the image and presence of Peruvian produce in Spain, developing an exportable, competitive offer, promoting trade and investment, with particular relevance in Spain. Peru plans to continue diversifying its agro-products offer, to double its exports by 2021, to reach US$10 billion.
For more information on the Peruvian participation in the event, contact the
Peruvian Commercial Office in Madrid (www.oficinacomercialperu.es)
Link to the official website of Superfoods Peru https://peru.info/es-pe/superfoods