FRUIT ATTRACTION launches the 6th edition of PASARELA INNOVA
This area of the trade show will shine the spotlight on the latest varieties of fruits and vegetables presented by exhibiting companies, and innovations from the auxiliary industry launched during the last two years.
This year’s edition will be housed in the connecting hub between Halls 6 and 8, and will feature a total of 34 fruit and vegetable products.
Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, organised by FEPEX and IFEMA, will take place from 18 to 20 October and will present the Pasarela Innova for the sixth consecutive year, an area of the exhibition for showing new fruit and vegetable varieties and novelties from the Auxiliary Industry that have been launched within the last two years. Pasarela Innova is yet another tool that the trade fair offers exhibitors to ensure they get the most from their investment.
This time, Pasarela Innova will take place in the connecting hub between Halls 6 and 8, and will feature a total of 34 fruit and vegetable products which will be launched for the first time at Fruit Attraction
The companies that will display their innovations in this space are ADORA; ALGAENERGY; BERLIN EXPORT INTERNATIONAL S.L.; BURES PROFESIONAL S.A.; CAPARROS NATURE; HORTICOLA GUADALFEO S.L.; COMFRESH; FLORETTE; GRUPO AGROTECNOLOGIA; GRUVENTA; HEMAV; ILIP; INDUSTRIAS QUIMICAS SATECMA S.A.; KUMATO ORIGINAL; MACEFLOR; PACKCO; PROJAR; RIJK ZWAAN; SEIPASA; SMURFIT KAPPA; SULFATO CALCICO DEL MEDITERRÁNEO; SYNGENTA; TECNIDEX; UNITEC.
Novelties on show in the Pasarela Innova:
-ADORA will present the ADORA® tomato, a different type of tomato that offers a unique, sensory experience. At first sight, it has a surprising apprearance and shape. When it comes to the flavour, the intense taste and sweetness will tempt you to repeat this extraordinary sensory experience. What’s more, the ADORA ® tomato is a combination of sweetness, shape and well-being, with its premium nutritional advantages.
ALGAENERGY will take part with AGRIALGAE® PREMIUM, the new AgriAlgae® Premium biostimulants range, an innovative range of products with a composition and combination of microalgae specifically optimised for each growth phase. AlgaEnergy is a biotechnology-based company exclusively specialised in the field of microalgae. AgriAlgae® is a high quality agricultural range of biostimulants, the result of over 10 years of R&D applied to production and recovery of algae.
-BERLIN EXPORT INTERNATIONAL S.L. will present KARROLA 41, a preventive and repellent fertiliser against insects, leafminer, whitefly, red spider, etc. In addition to nourishing and strengthening crops, it can produce prophylactic effects on plants against drought, rain, frost, heat, parasites, red spider, etc.…
-BURES PROFESIONAL S.A. is showing CULTIVATOR, a professional cultivation system that uses a blended substrate, specifically designed for soil-free plant cultivation for a great variety of plant species.
-CAPARROS NATURE will present a new line of jams, berries, and tropical fruits. It also sells miniature aubergines.
-HORTICOLA GUADALFEO S.L. will be there with MARAZUL, a special variety of tomato, a source of vitamins C and B6 and a blue colour created by its highly concentrated antioxidants.
-COMFRESH will showcase its ORGANIC RANGE, a range of vegetables prepared with 100% organic crops. It will also present the VEGETABLE PASTA RANGE, with sweet potato spaghetti and different vegetables produced in rice format for preparing recipes with “vegetable pasta and rice”. GAMA TÉS FRESCOS, 100% fresh fruit and vegetable teas, will also be there.
- FLORETTE will take part with its QUINOA & BABY LEAVES SALAD BOWL, the first fresh quinoa salad with baby red oak, baby spinach, frisée, teriyaki chicken, diced tomato, seeds, mustard and honey vinaigrette. A very tasty option, very suitable for people with active lifestyles. It will also exhibit its SUPERFOOD SALAD, a new recipe that includes baby kale, baby spinach, and lamb’s lettuce accompanied by a delicious mix of nuts, beetroot, tasty cheese and crunchy bread with poppy seeds with pineapple and orange dressing. This vegetarian recipe includes seven superfoods that make it a perfect choice.
-GRUPO AGROTECNOLOGIA is presenting RENDIBER®, a product specifically designed to stimulate fatting and fruit size, for uniform harvesting.
-GRUVENTA will bring its POMEGRANATE VARIETIES: KINGDOM - MELY - PURPLE QUEEN - MR-100, intense red varieties with high brix and soft seed, available from August to January.
-HEMAV has a team of experts in data and image processing and a pioneer in aeronautical and operational development of drone technology. We have a team of agronomists that perform the agronomic analyses of the different cultures and agricultural holdings with our proprietary technology. This area of the Fair has been chosen by AGRICULTURA DE PRECISIÓN DIGITAL AL ALCANCE DE TODOS.
-ILIP will show visitors LIFE+ (Lifespan Improvement + Freshness Extension): an innovative concept for fresh produce preservation. A method for improving shelf life and freshness of fresh produce and reduce food waste.
-INDUSTRIAS QUIMICAS SATECMA S.A will bring TECMA PERMA 50 HDT, organic matter oxidizer based on potassium permanganate 50% with high dilution power and no container sediment.
-KUMATO ORIGINAL is taking part in the exhibition with BABY KUMATO ®, the littlest member of the Kumato® family, a pear Baby Kumato®), ideal for its tiny size and taste, fast and easy, to eat on the go whenever you want. It will also present KUMATO ® GRAN SABOR, with more flavour and more quality. An annual, limited edition; both elegant and exclusive.
-MACEFLOR will present MACETA CUADRADA BERRIES, with two pot sizes: 7 and 10 litres. Anti spiralising longitudinal slots. Four x 3cm reinforced legs for optimum aeration. Maximum lateral and base drainage. Manufactured on polypropylene. Standard colours: Black and terracotta.
-PACKCO will show PAPERNET, a customisable, strong, convenient and completely compostable packaging option. Twisted paper mesh for presentation and easy handing by consumers at the point of sale. Likewise, FENOBOX is enhanced traditional wood packaging focused on the sales unit. Its lid/handle improves transportation, protection and communication of the packaged product.
-PROJAR offers SOLUTIONS FOR BLUEBERRY HYDROPONIC CULTIVATION. Berrypot Growing Containers and Projar Professional Sustraberry. Golden Grow Hydroponincs Easyplanter for blueberry, ready to install.
-RIJK ZWAAN is betting on LETTUCE SNACK™, the first lettuce specifically for use as a base of different recipes (guacamole, cheese ...). Makes way for new solutions and possibilities to the modern cuisine.
-SEIPASA will present PIRECRIS, a bio-pesticide with a unique, exclusive patented formulation created to obtain the highest efficacy in the field against more than 140 species of insects.
- SMURFIT KAPPA will attend with the P84 container tray for berries, self-erecting model, which improves load stability during transport and ease of re-stocking, drawing attention to brand image at the point of purchase.
-SULFATO CALCICO DEL MEDITERRÁNEO has opted to promote YESCAL GR., Yescal granulated is 80% calcium sulphate with 20% peat of vegetable origin authorised for use in Ecological Agriculture.
-SYNGENTA is offering GRISSINI, a snack mini cucumber in green and white, extremely flavoursome and crunchy and the ideal healthy snack. Also, PIMIENTOS CALIFORNIA, California pepper for Almeria and Murcia, with double resistance to Nematodes and Powdery Mildew, is ideal for standard and organic farming. It will also take IVORINO, pale yellow baby plum tomato, with a sweet, electrifying taste that will delight everyone, offering an amazing, unique taste experience because of its sugar and organic acids. NEBULA is a baby plum tomato with exceptional taste and texture, high sugar and organic acids content, enhanced by its high fructose content. And FRISETTA, brussel sprouts, three varieties in three different colours, with a fresh, cheerful, different flavour that everyone will love.
-TECNIDEX will promote CONTROL-TEC CAM PURE AIR, a new residue-free purification technology for fruit and vegetable storage. It eliminates the pathogens (fungi and bacteria) present in the atmosphere, leaving no residue. Technology certified by CAAE for its use in Organic Agriculture.
-UNITEC will present PEACH VISION 2 UNITEC TECHNOLOGY, that noticeably improves peach sorting, paving the way to new product settings and, consequently, new business opportunities.